DesignClubJazzFirm
Atlanta Track Club
Atlanta Track Club
Atlanta Track Club
Atlanta Track Club
Atlanta Track Club
Atlanta Track Club
Atlanta Track Club
Atlanta Track Club
Atlanta Track Club
Atlanta Track Club
Atlanta Track Club
Atlanta Track Club
Atlanta Track Club
Atlanta Track Club
Atlanta Track Club
Atlanta Track Club
Atlanta Track Club
Atlanta Track Club
Atlanta Track Club
Atlanta Track Club
Atlanta Track Club
Atlanta Track Club
Atlanta Track Club
Atlanta Track Club
Atlanta Track Club
Atlanta Track Club
Atlanta Track Club
Atlanta Track Club
Atlanta Track Club
Atlanta Track Club
Atlanta Track Club

Atlanta
Track Club

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“TOGETHER WE FLY”

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio.

Not smooth jazz. Old jazz. Timeless jazz. For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good.

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz. For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good.

Atlanta Track Club is a world-class, member-based running organization, putting on more than 30 events a year throughout the Atlanta area – the most notable being the Peachtree Road Race. They came to us with a problem. As Atlanta has grown, so has the wellness/running/racing scene, which created a great deal of confusion. Runners would run races without ever knowing the Track Club was involved. They needed a brand architecture and a visual system that could connect the dots for consumers across all of their race events.

badge, design, atlanta, track, club, peachtree, road, race, shoe, mizuno

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

We used badges composed of brand colors and unique shapes to identify each race. The badge elements also extended as key art for event signage, medals, swag and more.

badge, design, atlanta, track, club, peachtree, road, race, number
badge, design, atlanta, track, club, peachtree, road, race, shoe, mizunobadge, design, atlanta, track, club, peachtree, road, race, number
badge, design, atlanta, track, club, thanksgiving day, marathon, medal

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

We used badges composed of brand colors and unique shapes to identify each race. The badge elements also extended as key art for event signage, medals, swag and more.

badge, design, atlanta, track, club, brand, architecture
badge, design, atlanta, track, club, signage
badge, design, atlanta, track, club, peachtree, road, race, number
badge, design, atlanta, track, club, peachtree, road, race, shoe, mizuno
badge, design, atlanta, track, club, thanksgiving day, marathon, medal

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

We used badges composed of brand colors and unique shapes to identify each race. The badge elements also extended as key art for event signage, medals, swag and more.

badge, design, atlanta, track, club, signage
badge, design, atlanta, track, club, brand, architecture

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

"Before the Club’s badge alignment project, Atlanta Track Club’s event and program marks looked like a logo soup. The Club’s brand sub-brands are now clean, crisp and easily identifiable to our participants, partners, volunteers and sponsors."

- Rich Kenah, CEO & Olympic athlete

badge, design, atlanta, track, club, peachtree, road, race, shoe, mizuno

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

We used badges composed of brand colors and unique shapes to identify each race. The badge elements also extended as key art for event signage, medals, swag and more.

badge, design, atlanta, track, club, thanksgiving day, marathon, medal
badge, design, atlanta, track, club, peachtree, road, race, numberbadge, design, atlanta, track, club, signage
badge, design, atlanta, track, club, brand, architecture

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

"Before the Club’s badge alignment project, Atlanta Track Club’s event and program marks looked like a logo soup. The Club’s brand sub-brands are now clean, crisp and easily identifiable to our participants, partners, volunteers and sponsors."

- Rich Kenah, CEO & Olympic athlete

badge, design, atlanta, track, club, peachtree, road, race, shoe, mizuno

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

We used badges composed of brand colors and unique shapes to identify each race. The badge elements also extended as key art for event signage, medals, swag and more.

badge, design, atlanta, track, club, peachtree, road, race, number
badge, design, atlanta, track, club, thanksgiving day, marathon, medalbadge, design, atlanta, track, club, signage
badge, design, atlanta, track, club, brand, architecture

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

"Before the Club’s badge alignment project, Atlanta Track Club’s event and program marks looked like a logo soup. The Club’s brand sub-brands are now clean, crisp and easily identifiable to our participants, partners, volunteers and sponsors."

- Rich Kenah, CEO & Olympic athlete

badge, design, atlanta, track, club, peachtree, road, race, number
badge, design, atlanta, track, club, peachtree, road, race, shoe, mizuno
badge, design, atlanta, track, club, thanksgiving day, marathon, medal

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

We used badges composed of brand colors and unique shapes to identify each race. The badge elements also extended as key art for event signage, medals, swag and more.

badge, design, atlanta, track, club, signage
badge, design, atlanta, track, club, brand, architecture

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

"Before the Club’s badge alignment project, Atlanta Track Club’s event and program marks looked like a logo soup. The Club’s brand sub-brands are now clean, crisp and easily identifiable to our participants, partners, volunteers and sponsors."

- Rich Kenah, CEO & Olympic athlete

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong