Jason Orme and Jonathan Lawrence, founders of Proper, in their Atlanta office on Auburn Avenue

Proper is a brand identity studio in Atlanta, Georgia, led by creative partners Jason Orme and Jonathan Lawrence.

We like making things that matter, that make a difference, that last. In a world that's all too cluttered and confusing, we bring clarity to the work that good people are doing.

We are currently developing brands for a restaurant and brewery, a national auto parts recycler, a mixed-use, cityscape development, an independent private equity group, a beverage company, a non-profit children’s home, a luxury, mix-use high-rise, and a ballet studio.


We can help with things like:
Brand Identity. Brand Strategy. Visual Identity Systems. Logos. Creative Thinking. Messaging. Brand Architecture. Naming. Packaging. Posters. T-Shirts. Websites. Ephemera.

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Jason Orme, Partner, Proper

Jason Orme, Partner

To his delight, Jason fell into graphic design at Auburn University as he was looking for an outlet to channel creativity into a career pursuit. For a couple years out of school, Jason worked for a non-profit in Auburn and Hong Kong, coordinating design and communications. In 2010, he started grad school at SCAD in Atlanta where he also began working in the field of brand identity. It was there he came to realize his energy was weighted toward getting assignments and framing up the approach more than turning in a project.

So, he chose to move to the brand strategy side of the work, helping clients figure out who they wanted to be when they grew up. With a bent toward personal relationship, he enjoys leading clients to successful outcomes and working with Jonathan to design more of what they want to see in the world.

Jonathan Lawrence, Partner

Jonathan has always been a graphic designer, but didn’t always know that’s what it was called. From an early age, he spent free time drawing logos for make-believe sports teams. Looking back, his fascinations with color, packaging and letterforms, all make so much sense. Check out his found type archive:

He ended up formalizing and furthering his design skills at Flagler College, graduating in 2008 and working in-house for a large consumer packaging brand. Career opportunities led him northward to Atlanta in 2012, and then on to New York City in 2016, before officially launching Proper with Jason in 2018. Jonathan is interested in design that is solid, thoughtful, and can stand the test of time.

Proper's founders Jason Orme and Jonathan Lawrence work in their Atlanta, Georgia office
A well-stocked cocktail bar at Proper's Atlanta, GA office

When you look at the keyboard, all the notes are there already. But if you mean a note enough, it will sound different. You got to pick the notes you really mean.

– Thelonious Monk

Records and books on display in Proper's office
Records and books on display in Proper's office

© Proper, 2022

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