DesignClubJazzFirm
Bearings Bike Works
Bearings Bike Works
Bearings Bike Works
Bearings Bike Works
Bearings Bike Works
Bearings Bike Works
Bearings Bike Works
Bearings Bike Works
Bearings Bike Works
Bearings Bike Works
Bearings Bike Works
Bearings Bike Works
Bearings Bike Works
Bearings Bike Works
Bearings Bike Works
Bearings Bike Works
Bearings Bike Works
Bearings Bike Works
Bearings Bike Works
Bearings Bike Works
Bearings Bike Works
Bearings Bike Works
Bearings Bike Works
Bearings Bike Works
Bearings Bike Works
Bearings Bike Works
Bearings Bike Works
Bearings Bike Works
Bearings Bike Works
Bearings Bike Works
Bearings Bike Works

Bearings
Bike Works

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Creative Strategy 
Brand Naming
Event Naming
Identity System Extension
Environmental Design
Print Materials
Apparel

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Jason Hales

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“TOGETHER WE FLY”

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio.

Not smooth jazz. Old jazz. Timeless jazz. For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good.

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz. For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good.

"KEEP UP THE GOOD WORK"

We are huge fans of Bearings Bike Works, an Atlanta based non-profit that invites kids to earn bikes while developing skills, building friendships, and experiencing mentor support. Bearings had an incredible start to their identity system, but as their organization has grown so has their need for clarity. We have supported them through two brand name changes, event naming, and extending their design system to meet their various needs.

bearings bike works, logo, signage, branding, atlantaicon, design, proper
typography, graphic design, proper

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

As Bearings built out their new campus, we provided a strategy for placement of signage and murals to suit their needs. From functional and directional to more emotive and inspirational, we used the system to create designs to activate a range of spaces.

bearings bike works, logo, symbol, branding, brand identity, atlanta, design studio, proper
jason hales, photography, bearings bike works
b symbol, signage, bearings bike works
icon, design, proper
bearings bike works, logo, signage, branding, atlanta
typography, graphic design, proper

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

As Bearings built out their new campus, we provided a strategy for placement of signage and murals to suit their needs. From functional and directional to more emotive and inspirational, we used the system to create designs to activate a range of spaces.

jason hales, photography, bearings bike works
bearings bike works, logo, symbol, branding, brand identity, atlanta, design studio, proper

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

The previous Bearings Bike Shop logo was extremely successful. However, the organization had grown beyond the retail experience to include more programming and an expanded campus. They needed a new name to encapsulate it all. We came up with Bearings Bike Works as a way to integrate with the existing identity and fit into the landscape of trade skills development non-profits. We also crafted the shorthand “B” symbol to provide a lockup for use in smaller spaces.

b symbol, signage, bearings bike works
bearings bike works, logo, signage, branding, atlanta

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

As Bearings built out their new campus, we provided a strategy for placement of signage and murals to suit their needs. From functional and directional to more emotive and inspirational, we used the system to create designs to activate a range of spaces.

typography, graphic design, proper
icon, design, properjason hales, photography, bearings bike works
bearings bike works, logo, symbol, branding, brand identity, atlanta, design studio, proper

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

The previous Bearings Bike Shop logo was extremely successful. However, the organization had grown beyond the retail experience to include more programming and an expanded campus. They needed a new name to encapsulate it all. We came up with Bearings Bike Works as a way to integrate with the existing identity and fit into the landscape of trade skills development non-profits. We also crafted the shorthand “B” symbol to provide a lockup for use in smaller spaces.

b symbol, signage, bearings bike works
bearings bike works, logo, signage, branding, atlanta

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

As Bearings built out their new campus, we provided a strategy for placement of signage and murals to suit their needs. From functional and directional to more emotive and inspirational, we used the system to create designs to activate a range of spaces.

icon, design, proper
typography, graphic design, properjason hales, photography, bearings bike works
bearings bike works, logo, symbol, branding, brand identity, atlanta, design studio, proper
b symbol, signage, bearings bike works

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

The previous Bearings Bike Shop logo was extremely successful. However, the organization had grown beyond the retail experience to include more programming and an expanded campus. They needed a new name to encapsulate it all. We came up with Bearings Bike Works as a way to integrate with the existing identity and fit into the landscape of trade skills development non-profits. We also crafted the shorthand “B” symbol to provide a lockup for use in smaller spaces.

icon, design, proper
bearings bike works, logo, signage, branding, atlanta
typography, graphic design, proper

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

As Bearings built out their new campus, we provided a strategy for placement of signage and murals to suit their needs. From functional and directional to more emotive and inspirational, we used the system to create designs to activate a range of spaces.

jason hales, photography, bearings bike works
bearings bike works, logo, symbol, branding, brand identity, atlanta, design studio, proper

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

The previous Bearings Bike Shop logo was extremely successful. However, the organization had grown beyond the retail experience to include more programming and an expanded campus. They needed a new name to encapsulate it all. We came up with Bearings Bike Works as a way to integrate with the existing identity and fit into the landscape of trade skills development non-profits. We also crafted the shorthand “B” symbol to provide a lockup for use in smaller spaces.

b symbol, signage, bearings bike works

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

A solid brand identity is critical in communicating credibility, professionalism and personality. Proper brings so much expertise and advice to the process that the end product is nothing less than the best. Plus, Jason and Jonathan's easy going personalities remove all the stress and make the process easy and actually enjoyable! Can’t recommend them enough!!

-Becky O'Mara