Chick-fil-A
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Brand Strategy
Creative Strategy
Subsidiary Naming
Subsidiary Identity Design
Product Naming
Event Naming
Brand Architecture
Print Materials
Fleet
Brand Messaging
Merchandise Design
Environmental Design
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“TOGETHER WE FLY”
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio.
Not smooth jazz. Old jazz. Timeless jazz. For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz. For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good.
"It’s our pleasure"
Since our studio opened in 2018, we have been proud to partner closely with the Brand Strategy and Design team at Chick-fil-A on a range of projects. The following represents a brief sampling of years' worth of work and collaboration— approved and out in the world, as well as concepts that didn't quite make it.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
We've designed customer-facing touchpoints, developed subsidiary brands, named products, and created internal department brands.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
We've designed customer-facing touchpoints, developed subsidiary brands, named products, and created internal department brands.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
We've designed customer-facing touchpoints, developed subsidiary brands, named products, and created internal department brands.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
Working closely with Chick-fil-A over the years has allowed us to be steeped in the brand, giving us context for their customer, business, and restaurant teams. This allows us to solve strategic problems and design challenges with a great deal of clarity and efficiency.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
We've designed customer-facing touchpoints, developed subsidiary brands, named products, and created internal department brands.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
Working closely with Chick-fil-A over the years has allowed us to be steeped in the brand, giving us context for their customer, business, and restaurant teams. This allows us to solve strategic problems and design challenges with a great deal of clarity and efficiency.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
We've designed customer-facing touchpoints, developed subsidiary brands, named products, and created internal department brands.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
Working closely with Chick-fil-A over the years has allowed us to be steeped in the brand, giving us context for their customer, business, and restaurant teams. This allows us to solve strategic problems and design challenges with a great deal of clarity and efficiency.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
We've designed customer-facing touchpoints, developed subsidiary brands, named products, and created internal department brands.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
Working closely with Chick-fil-A over the years has allowed us to be steeped in the brand, giving us context for their customer, business, and restaurant teams. This allows us to solve strategic problems and design challenges with a great deal of clarity and efficiency.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
As fans and regular consumers of Chick-fil-A, we not only bring an outsider-agency perspective, we also have the customer-mindset close at hand for every project.
