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Drexler Glass Co.
Drexler Glass Co.
Drexler Glass Co.
Drexler Glass Co.
Drexler Glass Co.
Drexler Glass Co.
Drexler Glass Co.
Drexler Glass Co.
Drexler Glass Co.
Drexler Glass Co.
Drexler Glass Co.
Drexler Glass Co.
Drexler Glass Co.
Drexler Glass Co.
Drexler Glass Co.
Drexler Glass Co.
Drexler Glass Co.
Drexler Glass Co.
Drexler Glass Co.
Drexler Glass Co.
Drexler Glass Co.
Drexler Glass Co.
Drexler Glass Co.
Drexler Glass Co.
Drexler Glass Co.
Drexler Glass Co.
Drexler Glass Co.
Drexler Glass Co.
Drexler Glass Co.
Drexler Glass Co.
Drexler Glass Co.

Drexler
Glass Co.

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Brand Strategy
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Visual Identity
Messaging
Website Design
Print Materials
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“TOGETHER WE FLY”

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio.

Not smooth jazz. Old jazz. Timeless jazz. For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good.

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz. For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good.

"A CRAFTED FINISH"

Drexler Glass Company is a full-service residential and commercial glass provider serving Atlanta, Georgia since 1953. As a family-owned and operated business, they came to us in the middle of needing to evolve their brand from the 2nd to the 3rd generation. We worked to update their identity to be more relevant to the end consumer, reflecting a standard of excellence and service while also signaling a friendly accessibility.

drexler, glass co, brand identity, logo, proper, atlantaprint, business cards, black and white
illustration, shower door, drexler, glass, proper

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

Inspired by water droplets in the previous logo, we incorporated a more modern droplet into the counter space of the D, forming a strong, unique letter mark.

digital, website, graphic design, proper
illustration, drexler, glass, proper
sign painting, the loss prevention, graphic design, branding, drexler, glass co, atlanta, proper
print, business cards, black and white
drexler, glass co, brand identity, logo, proper, atlanta
illustration, shower door, drexler, glass, proper

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

Inspired by water droplets in the previous logo, we incorporated a more modern droplet into the counter space of the D, forming a strong, unique letter mark.

illustration, drexler, glass, proper
digital, website, graphic design, proper

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

I thought the rebranding process was going to be painful. I was worried we wouldn't get it right and that we weren't prepared. These concerns evaporated during our team's first 15 minutes with Proper. Not only do we have a new brand that better reflects who we are and what we do, we also have a more cohesive team and a more enjoyable work environment. All thanks to Proper.

- David Drexler

sign painting, the loss prevention, graphic design, branding, drexler, glass co, atlanta, proper
drexler, glass co, brand identity, logo, proper, atlanta

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

Inspired by water droplets in the previous logo, we incorporated a more modern droplet into the counter space of the D, forming a strong, unique letter mark.

illustration, shower door, drexler, glass, proper
print, business cards, black and whiteillustration, drexler, glass, proper
digital, website, graphic design, proper

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

I thought the rebranding process was going to be painful. I was worried we wouldn't get it right and that we weren't prepared. These concerns evaporated during our team's first 15 minutes with Proper. Not only do we have a new brand that better reflects who we are and what we do, we also have a more cohesive team and a more enjoyable work environment. All thanks to Proper.

- David Drexler

sign painting, the loss prevention, graphic design, branding, drexler, glass co, atlanta, proper
drexler, glass co, brand identity, logo, proper, atlanta

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

Inspired by water droplets in the previous logo, we incorporated a more modern droplet into the counter space of the D, forming a strong, unique letter mark.

print, business cards, black and white
illustration, shower door, drexler, glass, properillustration, drexler, glass, proper
digital, website, graphic design, proper
sign painting, the loss prevention, graphic design, branding, drexler, glass co, atlanta, proper

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

I thought the rebranding process was going to be painful. I was worried we wouldn't get it right and that we weren't prepared. These concerns evaporated during our team's first 15 minutes with Proper. Not only do we have a new brand that better reflects who we are and what we do, we also have a more cohesive team and a more enjoyable work environment. All thanks to Proper.

- David Drexler

print, business cards, black and white
drexler, glass co, brand identity, logo, proper, atlanta
illustration, shower door, drexler, glass, proper

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

Inspired by water droplets in the previous logo, we incorporated a more modern droplet into the counter space of the D, forming a strong, unique letter mark.

illustration, drexler, glass, proper
digital, website, graphic design, proper

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

I thought the rebranding process was going to be painful. I was worried we wouldn't get it right and that we weren't prepared. These concerns evaporated during our team's first 15 minutes with Proper. Not only do we have a new brand that better reflects who we are and what we do, we also have a more cohesive team and a more enjoyable work environment. All thanks to Proper.

- David Drexler

sign painting, the loss prevention, graphic design, branding, drexler, glass co, atlanta, proper

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong