DesignClubJazzFirm
Local
Local
Local
Local
Local
Local
Local
Local
Local
Local
Local
Local
Local
Local
Local
Local
Local
Local
Local
Local
Local
Local
Local
Local
Local
Local
Local
Local
Local
Local
Local

Local

Add Project Name
Using Item Editor

Creative Strategy
Visual Identity System
Print Materials
Website Design
Apparel
Environmental Design
Presentation Design

+ illustration by
Kendrick Kidd

  • Once you add text, pics, etc
  • You'll be able to edit it here
  • On the Item Detail Page
  • You will NOT be able to edit
  • Placeholders
  • Before adding content to the
  • CMS item page

“TOGETHER WE FLY”

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio.

Not smooth jazz. Old jazz. Timeless jazz. For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good.

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz. For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good.

Work with what you got

Local is a team of Change Marketers. They bring consumer-grade marketing to enterprise change initiatives, helping to humanize the workplace experience. They needed their brand identity to grow up in order to match their capability. We set about creating a design system that could express their expertise as well as their personality. Something that would be sharp and approachable at the same time.

print, poster, graphic design, branding, local, atlanta, properlocal, atlanta, logo, brand identity, studio, proper
brand, illustration, kendrick kidd

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

We added a set of illustrations to the system to show some personality and whimsy. It was a fun visual puzzle to solve as we directed the drawings of team members' favorite objects using the letters L-O-C-A-L.

print, business cards, local, atlanta, graphic design
digital, design, keynote template
social, design, branding, local, atlanta, proper
local, atlanta, logo, brand identity, studio, proper
print, poster, graphic design, branding, local, atlanta, proper
brand, illustration, kendrick kidd

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

We added a set of illustrations to the system to show some personality and whimsy. It was a fun visual puzzle to solve as we directed the drawings of team members' favorite objects using the letters L-O-C-A-L.

digital, design, keynote template
print, business cards, local, atlanta, graphic design

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

We worked with the geniuses at Proper to bring a new identity to life. The result is a brand that properly (sorry) tells the story of where we’re headed: a team of seasoned creatives who make change stick. Filled with playful nods to our people and our passions, our new look is collaborative, spirited, and vital.

- Sheyda Mehrara

social, design, branding, local, atlanta, proper
print, poster, graphic design, branding, local, atlanta, proper

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

We added a set of illustrations to the system to show some personality and whimsy. It was a fun visual puzzle to solve as we directed the drawings of team members' favorite objects using the letters L-O-C-A-L.

brand, illustration, kendrick kidd
local, atlanta, logo, brand identity, studio, properdigital, design, keynote template
print, business cards, local, atlanta, graphic design

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

We worked with the geniuses at Proper to bring a new identity to life. The result is a brand that properly (sorry) tells the story of where we’re headed: a team of seasoned creatives who make change stick. Filled with playful nods to our people and our passions, our new look is collaborative, spirited, and vital.

- Sheyda Mehrara

social, design, branding, local, atlanta, proper
print, poster, graphic design, branding, local, atlanta, proper

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

We added a set of illustrations to the system to show some personality and whimsy. It was a fun visual puzzle to solve as we directed the drawings of team members' favorite objects using the letters L-O-C-A-L.

local, atlanta, logo, brand identity, studio, proper
brand, illustration, kendrick kidddigital, design, keynote template
print, business cards, local, atlanta, graphic design
social, design, branding, local, atlanta, proper

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

We worked with the geniuses at Proper to bring a new identity to life. The result is a brand that properly (sorry) tells the story of where we’re headed: a team of seasoned creatives who make change stick. Filled with playful nods to our people and our passions, our new look is collaborative, spirited, and vital.

- Sheyda Mehrara

local, atlanta, logo, brand identity, studio, proper
print, poster, graphic design, branding, local, atlanta, proper
brand, illustration, kendrick kidd

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

We added a set of illustrations to the system to show some personality and whimsy. It was a fun visual puzzle to solve as we directed the drawings of team members' favorite objects using the letters L-O-C-A-L.

digital, design, keynote template
print, business cards, local, atlanta, graphic design

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

We worked with the geniuses at Proper to bring a new identity to life. The result is a brand that properly (sorry) tells the story of where we’re headed: a team of seasoned creatives who make change stick. Filled with playful nods to our people and our passions, our new look is collaborative, spirited, and vital.

- Sheyda Mehrara

social, design, branding, local, atlanta, proper

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong