![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d241c93f0e3c1258d8bf35_Asset%201proper.webp)
![Monte Hewett](https://cdn.prod.website-files.com/60c5128d9af862aa81eddbaf/651070c715468640fbf27c55_20230924T0524-498b0de1-1763-49aa-9b11-a75391ff23ed.jpeg)
Monte Hewett
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Creative Strategy
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Brand Architecture
Visual Identity System
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Website Design
Messaging
+ photography by
Amelia Lawrence
+ illustration by
Josh Miranda
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“TOGETHER WE FLY”
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio.
Not smooth jazz. Old jazz. Timeless jazz. For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good.
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz. For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good.
"PROJECT ORANGE CRUSH: THE EVOLUTION"
Monte Hewett designs and builds places for people to delight in. Offering a high-end custom approach to his projects, he needed an evolution to his brand identity and website that would speak to the excellence of the product above all else.
We were able to create a more fitting look and feel that was elegant and restrained, aligning to the feeling of the communities he creates.
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d2919c44de0033041265dc_Asset%201proper.webp)
![exterior, photography, amelia lawrence](https://cdn.prod.website-files.com/60c5128d9af862aa81eddbaf/651070ef350d59388b4df161_20230924T0524-6e6a268a-f02e-471f-97e4-0c6684955b6c.jpeg)
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
We also needed to provide a flexible solution for marketing each new property project in a way that was connected to but distinct from the parent brand. We achieved this through both the design system as well as the website strategy and content mapping.
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d24f0ac906344974f433a5_Asset%207proper.webp)
![print, postcards, monte hewett, graphic design, proper](https://cdn.prod.website-files.com/60c5128d9af862aa81eddbaf/65107101240b07e10aa94193_20230924T0525-0e3bd3e1-8619-45c0-9e55-e50a19e5aeac.jpeg)
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d2486b45870293c4614ec7_Asset%202proper.webp)
![exterior, photography, amelia lawrence](https://cdn.prod.website-files.com/60c5128d9af862aa81eddbaf/651070ef350d59388b4df161_20230924T0524-6e6a268a-f02e-471f-97e4-0c6684955b6c.jpeg)
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d2486b2664e34cea76ef54_Asset%203proper.webp)
![print, postcards, monte hewett, graphic design, proper](https://cdn.prod.website-files.com/60c5128d9af862aa81eddbaf/65107101240b07e10aa94193_20230924T0525-0e3bd3e1-8619-45c0-9e55-e50a19e5aeac.jpeg)
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d24cc05e0bd46f8af19ca3_Asset%204proper.webp)
![print, advertising, monte hewett, branding, proper](https://cdn.prod.website-files.com/60c5128d9af862aa81eddbaf/651071148f58a090178e6783_20230924T0525-3e2115f9-ace1-4351-86f8-04152ce0aaa3.jpeg)
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
We also needed to provide a flexible solution for marketing each new property project in a way that was connected to but distinct from the parent brand. We achieved this through both the design system as well as the website strategy and content mapping.
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d24f0b64af4ffd70054ec8_Asset%206proper.webp)
![letterpress, business cards, monte hewett, orange](https://cdn.prod.website-files.com/60c5128d9af862aa81eddbaf/65107143cff863616c2a10b7_20230924T0526-253375b7-597c-4414-9f17-78fd59e4e094.jpeg)
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d24f0bda44f5ae04c8b536_Asset%205proper.webp)
![brand, illustration](https://cdn.prod.website-files.com/60c5128d9af862aa81eddbaf/61fc5261489fdfa57b087a3c_proper_monte-hewett_14.gif)
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d24f0ac906344974f433a5_Asset%207proper.webp)
![](https://cdn.prod.website-files.com/60c5128d9af862aa81eddbaf/65107157ea87e425051886a0_20230924T0526-1de8fc19-1422-495c-9f33-d0a000fcdfc7.jpeg)
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d24f0b64af4ffd70054ec8_Asset%206proper.webp)
![print, postcards, monte hewett, graphic design, proper](https://cdn.prod.website-files.com/60c5128d9af862aa81eddbaf/65107101240b07e10aa94193_20230924T0525-0e3bd3e1-8619-45c0-9e55-e50a19e5aeac.jpeg)
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d24f0bda44f5ae04c8b536_Asset%205proper.webp)
![exterior, photography, amelia lawrence](https://cdn.prod.website-files.com/60c5128d9af862aa81eddbaf/651070ef350d59388b4df161_20230924T0524-6e6a268a-f02e-471f-97e4-0c6684955b6c.jpeg)
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d2486b45870293c4614ec7_Asset%202proper.webp)
![print, advertising, monte hewett, branding, proper](https://cdn.prod.website-files.com/60c5128d9af862aa81eddbaf/651071148f58a090178e6783_20230924T0525-3e2115f9-ace1-4351-86f8-04152ce0aaa3.jpeg)
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
We also needed to provide a flexible solution for marketing each new property project in a way that was connected to but distinct from the parent brand. We achieved this through both the design system as well as the website strategy and content mapping.
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d2486b2664e34cea76ef54_Asset%203proper.webp)
![brand, illustration](https://cdn.prod.website-files.com/60c5128d9af862aa81eddbaf/61fc5261489fdfa57b087a3c_proper_monte-hewett_14.gif)
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d24f0ac906344974f433a5_Asset%207proper.webp)
![letterpress, business cards, monte hewett, orange](https://cdn.prod.website-files.com/60c5128d9af862aa81eddbaf/65107143cff863616c2a10b7_20230924T0526-253375b7-597c-4414-9f17-78fd59e4e094.jpeg)
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d2919c44de0033041265dc_Asset%201proper.webp)
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d2486b45870293c4614ec7_Asset%202proper.webp)
![](https://cdn.prod.website-files.com/60c5128d9af862aa81eddbaf/65107157ea87e425051886a0_20230924T0526-1de8fc19-1422-495c-9f33-d0a000fcdfc7.jpeg)
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d2919c44de0033041265dc_Asset%201proper.webp)
![exterior, photography, amelia lawrence](https://cdn.prod.website-files.com/60c5128d9af862aa81eddbaf/651070ef350d59388b4df161_20230924T0524-6e6a268a-f02e-471f-97e4-0c6684955b6c.jpeg)
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
We also needed to provide a flexible solution for marketing each new property project in a way that was connected to but distinct from the parent brand. We achieved this through both the design system as well as the website strategy and content mapping.
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d2486b2664e34cea76ef54_Asset%203proper.webp)
![print, advertising, monte hewett, branding, proper](https://cdn.prod.website-files.com/60c5128d9af862aa81eddbaf/651071148f58a090178e6783_20230924T0525-3e2115f9-ace1-4351-86f8-04152ce0aaa3.jpeg)
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d2486b45870293c4614ec7_Asset%202proper.webp)
![print, postcards, monte hewett, graphic design, proper](https://cdn.prod.website-files.com/60c5128d9af862aa81eddbaf/65107101240b07e10aa94193_20230924T0525-0e3bd3e1-8619-45c0-9e55-e50a19e5aeac.jpeg)
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d24f0b64af4ffd70054ec8_Asset%206proper.webp)
![brand, illustration](https://cdn.prod.website-files.com/60c5128d9af862aa81eddbaf/61fc5261489fdfa57b087a3c_proper_monte-hewett_14.gif)
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d24f0ac906344974f433a5_Asset%207proper.webp)
![letterpress, business cards, monte hewett, orange](https://cdn.prod.website-files.com/60c5128d9af862aa81eddbaf/65107143cff863616c2a10b7_20230924T0526-253375b7-597c-4414-9f17-78fd59e4e094.jpeg)
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d2919c44de0033041265dc_Asset%201proper.webp)
![](https://cdn.prod.website-files.com/60c5128d9af862aa81eddbaf/65107157ea87e425051886a0_20230924T0526-1de8fc19-1422-495c-9f33-d0a000fcdfc7.jpeg)
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d24f0bda44f5ae04c8b536_Asset%205proper.webp)
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d24f0b64af4ffd70054ec8_Asset%206proper.webp)
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d241c93f0e3c1258d8bf35_Asset%201proper.webp)
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d2919c44de0033041265dc_Asset%201proper.webp)
![exterior, photography, amelia lawrence](https://cdn.prod.website-files.com/60c5128d9af862aa81eddbaf/651070ef350d59388b4df161_20230924T0524-6e6a268a-f02e-471f-97e4-0c6684955b6c.jpeg)
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
We also needed to provide a flexible solution for marketing each new property project in a way that was connected to but distinct from the parent brand. We achieved this through both the design system as well as the website strategy and content mapping.
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d24f0ac906344974f433a5_Asset%207proper.webp)
![print, postcards, monte hewett, graphic design, proper](https://cdn.prod.website-files.com/60c5128d9af862aa81eddbaf/65107101240b07e10aa94193_20230924T0525-0e3bd3e1-8619-45c0-9e55-e50a19e5aeac.jpeg)
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d2b8e096acba5c386c9fad_Asset%202proper.webp)
![print, advertising, monte hewett, branding, proper](https://cdn.prod.website-files.com/60c5128d9af862aa81eddbaf/651071148f58a090178e6783_20230924T0525-3e2115f9-ace1-4351-86f8-04152ce0aaa3.jpeg)
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d2b8e096acba5c386c9fad_Asset%202proper.webp)
![brand, illustration](https://cdn.prod.website-files.com/60c5128d9af862aa81eddbaf/61fc5261489fdfa57b087a3c_proper_monte-hewett_14.gif)
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d24f0ac906344974f433a5_Asset%207proper.webp)
![letterpress, business cards, monte hewett, orange](https://cdn.prod.website-files.com/60c5128d9af862aa81eddbaf/65107143cff863616c2a10b7_20230924T0526-253375b7-597c-4414-9f17-78fd59e4e094.jpeg)
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d24cc05e0bd46f8af19ca3_Asset%204proper.webp)
![](https://cdn.prod.website-files.com/60c5128d9af862aa81eddbaf/65107157ea87e425051886a0_20230924T0526-1de8fc19-1422-495c-9f33-d0a000fcdfc7.jpeg)
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d24f0ac906344974f433a5_Asset%207proper.webp)
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d2919c44de0033041265dc_Asset%201proper.webp)
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d24f0b64af4ffd70054ec8_Asset%206proper.webp)
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d24f0ac906344974f433a5_Asset%207proper.webp)
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d24f0b64af4ffd70054ec8_Asset%206proper.webp)
![print, postcards, monte hewett, graphic design, proper](https://cdn.prod.website-files.com/60c5128d9af862aa81eddbaf/65107101240b07e10aa94193_20230924T0525-0e3bd3e1-8619-45c0-9e55-e50a19e5aeac.jpeg)
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d24f0bda44f5ae04c8b536_Asset%205proper.webp)
![exterior, photography, amelia lawrence](https://cdn.prod.website-files.com/60c5128d9af862aa81eddbaf/651070ef350d59388b4df161_20230924T0524-6e6a268a-f02e-471f-97e4-0c6684955b6c.jpeg)
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d2486b45870293c4614ec7_Asset%202proper.webp)
![print, advertising, monte hewett, branding, proper](https://cdn.prod.website-files.com/60c5128d9af862aa81eddbaf/651071148f58a090178e6783_20230924T0525-3e2115f9-ace1-4351-86f8-04152ce0aaa3.jpeg)
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
We also needed to provide a flexible solution for marketing each new property project in a way that was connected to but distinct from the parent brand. We achieved this through both the design system as well as the website strategy and content mapping.
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d2486b2664e34cea76ef54_Asset%203proper.webp)
![brand, illustration](https://cdn.prod.website-files.com/60c5128d9af862aa81eddbaf/61fc5261489fdfa57b087a3c_proper_monte-hewett_14.gif)
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d24f0ac906344974f433a5_Asset%207proper.webp)
![letterpress, business cards, monte hewett, orange](https://cdn.prod.website-files.com/60c5128d9af862aa81eddbaf/65107143cff863616c2a10b7_20230924T0526-253375b7-597c-4414-9f17-78fd59e4e094.jpeg)
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d2919c44de0033041265dc_Asset%201proper.webp)
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d2486b45870293c4614ec7_Asset%202proper.webp)
![](https://cdn.prod.website-files.com/60c5128d9af862aa81eddbaf/65107157ea87e425051886a0_20230924T0526-1de8fc19-1422-495c-9f33-d0a000fcdfc7.jpeg)
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d24f0b64af4ffd70054ec8_Asset%206proper.webp)
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d24f0ac906344974f433a5_Asset%207proper.webp)
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d2919c44de0033041265dc_Asset%201proper.webp)
For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.
– Louis Armstrong
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d24f0bda44f5ae04c8b536_Asset%205proper.webp)
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d24f0b64af4ffd70054ec8_Asset%206proper.webp)
![](https://cdn.prod.website-files.com/60c50d4e3c40c46ec24cc600/60d24f0ac906344974f433a5_Asset%207proper.webp)