DesignClubJazzFirm
The Daily World Building
The Daily World Building
The Daily World Building
The Daily World Building
The Daily World Building
The Daily World Building
The Daily World Building
The Daily World Building
The Daily World Building
The Daily World Building
The Daily World Building
The Daily World Building
The Daily World Building
The Daily World Building
The Daily World Building
The Daily World Building
The Daily World Building
The Daily World Building
The Daily World Building
The Daily World Building
The Daily World Building
The Daily World Building
The Daily World Building
The Daily World Building
The Daily World Building
The Daily World Building
The Daily World Building
The Daily World Building
The Daily World Building
The Daily World Building
The Daily World Building

The Daily
World Building

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Creative Strategy
Visual Identity System
Mural Design

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“TOGETHER WE FLY”

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio.

Not smooth jazz. Old jazz. Timeless jazz. For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good.

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz. For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good.

"From the heart of sweet auburn"

Gene Kansas, Commercial Real Estate and Cultural Developer alike, asked us to help imagine an identity for the The Daily World Building that would honor its past and celebrate its current tenants. Working to serve their ever inspiring ethos to “demonstrate what’s possible,” we dug into the historical context and adapted the building’s original intent to a modern expression. We then were able to use the new identity to create a mural promoting the ground floor retail businesses.

atlanta, daily world, newspaperthe daily world building, logo, branding, atlanta
auburn avenue, atlanta, mural, ghost sign, fresh juice and coffee

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

"Proper are sincerely, genuinely and incredibly thoughtful as people and in their work, and that combination goes a long way. When you add their inherent nature to the super talent they possess, the value you get is multiplied beyond typical measures to include civic, social, cultural, spiritual, emotional, and financial. It is not just one value that they add to our work, but more importantly the addition of a value system, and that's a wonderful thing."

– Gene Kansas

daily world, symbol
proper, the daily world building, branding, advertising
proper, the daily world building, branding, advertising
the daily world building, logo, branding, atlanta
atlanta, daily world, newspaper
auburn avenue, atlanta, mural, ghost sign, fresh juice and coffee

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

"Proper are sincerely, genuinely and incredibly thoughtful as people and in their work, and that combination goes a long way. When you add their inherent nature to the super talent they possess, the value you get is multiplied beyond typical measures to include civic, social, cultural, spiritual, emotional, and financial. It is not just one value that they add to our work, but more importantly the addition of a value system, and that's a wonderful thing."

– Gene Kansas

proper, the daily world building, branding, advertising
daily world, symbol

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

proper, the daily world building, branding, advertising
atlanta, daily world, newspaper

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

"Proper are sincerely, genuinely and incredibly thoughtful as people and in their work, and that combination goes a long way. When you add their inherent nature to the super talent they possess, the value you get is multiplied beyond typical measures to include civic, social, cultural, spiritual, emotional, and financial. It is not just one value that they add to our work, but more importantly the addition of a value system, and that's a wonderful thing."

– Gene Kansas

auburn avenue, atlanta, mural, ghost sign, fresh juice and coffee
the daily world building, logo, branding, atlantaproper, the daily world building, branding, advertising
daily world, symbol

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

proper, the daily world building, branding, advertising
atlanta, daily world, newspaper

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

"Proper are sincerely, genuinely and incredibly thoughtful as people and in their work, and that combination goes a long way. When you add their inherent nature to the super talent they possess, the value you get is multiplied beyond typical measures to include civic, social, cultural, spiritual, emotional, and financial. It is not just one value that they add to our work, but more importantly the addition of a value system, and that's a wonderful thing."

– Gene Kansas

the daily world building, logo, branding, atlanta
auburn avenue, atlanta, mural, ghost sign, fresh juice and coffeeproper, the daily world building, branding, advertising
daily world, symbol
proper, the daily world building, branding, advertising

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

the daily world building, logo, branding, atlanta
atlanta, daily world, newspaper
auburn avenue, atlanta, mural, ghost sign, fresh juice and coffee

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

"Proper are sincerely, genuinely and incredibly thoughtful as people and in their work, and that combination goes a long way. When you add their inherent nature to the super talent they possess, the value you get is multiplied beyond typical measures to include civic, social, cultural, spiritual, emotional, and financial. It is not just one value that they add to our work, but more importantly the addition of a value system, and that's a wonderful thing."

– Gene Kansas

proper, the daily world building, branding, advertising
daily world, symbol

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong

proper, the daily world building, branding, advertising

For us, it’s a metaphor for how we like to work. Part skill, part improvisation. Always paying attention. In the work. It doesn’t just look good, it feels good. We’ve always got a record on in the studio. Not smooth jazz. Old jazz. Timeless jazz.

– Louis Armstrong